Affiliate Marketing Programs For Small Businesses

Affiliate Marketing Programs For Small Businesses | Nina Morrison

Affiliate Marketing Programs For Small Businesses – The Perks

Affiliate marketing programs for small businesses can increase sales from 10% – 25% and the best part is you pay nothing unless you get results.

Affiliate Marketing Programs For Small Businesses – How Does it Work?

Using the internet, you sign up with a partner who then markets your product or service. By using links or banners on a website, the affiliate marketer then creates valuable content to attract people to the site and uses other internet marketing strategies to encourage sales. When a sale is made, the affiliate gets a commission for helping you make the sale. For the extra income, the affiliate marketer literally does the work for you as the small business owner. And yes, you really don’t have to pay the affiliate anything until the desired outcome is achieved.

Affiliate Marketing Programs For Small Businesses – The Basics

a good mix of different types of channels is a great strategy when using affiliate marketing
find the right fit for your product and demographic for best results
average commissions are 15% – 20%, but others exist – the important thing to remember is you get what you pay for so do you want volume with less expertise or less marketers with more expertise
focus on retaining your affiliates because it’s a process to find the right ones
you can use software to determine which affiliates your competition uses so you can contact them (suggestion from a book called Successful Affiliate Marketing for Merchants c0-authored by Shawn Collins)
would you like to use two tier affiliations which work like MLM marketing arrangements bc the affiliates use a referral network to generate sales

Affiliate Marketing Programs For Small Businesses – Closing Remarks

Develop a plan for tracking your traffic, sales, and payments. Either choose to install software that helps you do it yourself or outsource by hiring someone who can provide the technology and customer support needed to manage the transactions.

Be careful of fraud and spam. One type is when the affiliate earns a commission on an order they placed themselves but then they return the product. So what happens then, is that the company pays out money for a product that didn’t actually sell. Sneaky, huh? While there are many honest people in the world there are also dishonest people. Just beware.

A word on Spam. A business can be held legally responsible for the actions of your affiliates if they send out junk mail on your behalf due to the CAN-SPAM act of 2003.